If you’re running a business and don’t have a clear marketing funnel in place, you’re leaving money on the table. A funnel is simply a path you create to turn curious visitors into loyal customers. It’s the journey from “I just heard about you” to “Here’s my credit card.”
Whether you’re selling products, services, or something in between, a well-designed funnel helps guide people through your marketing, keeps them engaged, and nudges them toward making a decision.
The Funnel Stages Explained
Let’s break down the core stages of a typical business funnel:
- Awareness: This is where strangers become aware of your brand. Think social media ads, SEO, blog content, YouTube videos, or referrals.
- Interest: Now that you’ve got their attention, it’s time to give them a reason to stick around. Offer something valuable: a lead magnet, a webinar, or a product demo.
- Decision: Your prospect is considering whether or not to buy. This is where your landing pages, case studies, testimonials, and pricing pages come into play.
- Action: The final stage—conversion. Whether it’s buying a product, booking a call, or signing up for a service, your funnel should make this step easy and frictionless.
The Tools You’ll Need
Here’s what we typically set up for clients at Jericho Studios:
- Landing pages optimized for conversion
- Automated email sequences for follow-ups
- CRM integration to track leads and interactions
- Analytics dashboards to monitor performance
- Ad campaigns to drive targeted traffic
All branded to fit your business and streamlined to make the experience intuitive for your audience.
Funnel Myths to Ditch
- “Funnels are only for big companies.” → Not true. Solopreneurs and startups benefit just as much—sometimes more—from the clarity and automation funnels bring.
- “One funnel fits all.” → Your funnel should reflect your business model, audience, and sales cycle. A good funnel is always custom-built.
- “It’s a one-and-done project.” → Funnels are living systems. The best-performing ones are constantly tested and refined based on user behavior and data.
Ready to Build Your Funnel?
At Jericho Studios, we design custom funnels that not only look amazing but actually work. We combine compelling design, smart automation, and conversion-focused strategy to help businesses grow on autopilot.
Need help building a funnel for your business? Let’s talk.